VS Pillar

One of three pillars that structure the Visibility Score, mirroring progressive depths of brand presence.

• Presence. Does AI know you exist? The mention rate across all probes. The baseline of visibility.
• Endorsement. Does AI recommend you? A weighted combination of recommend rate and top-pick rate. Captures whether mentions translate into endorsement.
• Prominence. How prominently? A weighted combination of listed rate, position score, and citation rate. Captures the depth and quality of presence when the brand does appear.