Pixel

A tracking snippet installed on the client’s website that detects and attributes traffic that originated from AI platforms — when a user reads an AI response that cited the brand’s page and clicks through. Powered by the Netra engine. Pixel surfaces AI-referred traffic volume, which specific pages are being cited and driving traffic, bot vs. human traffic differentiation, and daily aggregates with trends. Two Ava cards connect to Pixel: Pixel Traffic (AI is citing and driving meaningful traffic) and Pixel Wasted Citation (AI is citing but traffic is not arriving, indicating a gap between citation and click-through).