Vocabulary ›
Section D · Visibility Score (VS) §6.7
Brand Recognition
A derived metric computed automatically from the navigational-tier probes within VS. Functions as a structural gate on the rest of the Visibility Score. When recognition exceeds a configured pass threshold, VS proceeds normally. Between warn and pass, VS is reported with a reduced-reliability flag. Below the warn threshold, VS is reported with an explicit block status — interventions on category-level and advisory-level visibility are structurally premature until the brand is recognised at all. The gate prevents the methodology from generating recommendations that cannot succeed.