Vocabulary › Section D · Visibility Score (VS)

Relationship Map

A view of how AI platforms position a brand relative to its competitive landscape, produced by Probe Intelligence after each VS run. The Relationship Map shows which competitors AI mentions alongside or instead of the brand, whether relationships are bidirectional or asymmetric (AI mentions Brand A when discussing Brand B, but not the reverse), and which platforms are most likely to surface specific competitors. Asymmetric relationships are often the most actionable finding — they indicate where the brand is being displaced and by whom.