Generative (pillar)

The third OMG pillar. Addresses external authority for AI trust — whether the brand is recognised, validated, and cited by sources that AI systems weight heavily. Covers knowledge validation and trust alignment. Owned typically by communications, public relations, partnerships, and knowledge-graph operations. Time horizon: months to years. Note: the pillar is “Generative” (a state of external recognition), not “Generate” (an action verb) — a distinction made explicit in this version of the methodology.