Brand Authority (Aaker)

Authority in the strategic-marketing tradition, treating authority as a function of consistent communication of expertise and value to a defined audience over time (Aaker, 1996). Measured through brand-recognition surveys, share-of-voice analysis, and qualitative reputation assessment. Difference from AVO: human-mediated and survey-based; AVO measures the AI-mediated equivalent through VS, where brand recognition is computed from navigational-tier probes against AI systems rather than from human surveys.