Card (Ava)

Ava’s primary output — a single, specific, actionable insight unit surfaced in the client interface. Cards come in three tracks: Fix (a Datapoint scored below threshold, with specific remediation steps and a projected score improvement), Content (a content gap or opportunity identified from VS probe analysis), and Strategic (cross-network intelligence from the IKL). Each card has a lifecycle: Active → Accepted → In Progress → Draft Ready → Published → Measured → Dismissed. The measured outcome — worked, underperformed, or unclear — feeds back into the IKL.