Vocabulary › Section D · Visibility Score (VS) §6.2

Intent Tier

The three levels at which Prompt Book prompts are generated, reflecting progressive depths of user intent.

  • Navigational tier. Does the AI know the brand exists at all? Probes include the brand name directly. Drives the Brand Recognition gate.
  • Category tier. Does the AI surface the brand when asked about its category, without naming the brand? Probes the category positioning.
  • Advisory tier. Does the AI recommend the brand when a user requests guidance? Probes the recommendation behavior.

Tiga tingkatan di mana prompt pada Prompt Book dibuat, mencerminkan kedalaman maksud pengguna yang semakin progresif.

  • Tingkatan navigasional. Apakah AI mengetahui keberadaan merek tersebut? Probe mencakup nama merek secara langsung. Mendorong gerbang Brand Recognition.
  • Tingkatan kategori. Apakah AI menampilkan merek ketika ditanya tentang kategorinya, tanpa menyebut nama merek? Probe terhadap positioning kategori.
  • Tingkatan adviSori. Apakah AI merekomendasikan merek ketika pengguna meminta panduan? Probe terhadap perilaku rekomendasi.