Intent Tier

The three levels at which Prompt Book prompts are generated, reflecting progressive depths of user intent.

• Navigational tier. Does the AI know the brand exists at all? Probes include the brand name directly. Drives the Brand Recognition gate.
• Category tier. Does the AI surface the brand when asked about its category, without naming the brand? Probes the category positioning.
• Advisory tier. Does the AI recommend the brand when a user requests guidance? Probes the recommendation behavior.