Vocabulary › Section E · The Practice Loop

Synthetic Probe

A VS-style probe not tied to any client domain or Focus. Where regular VS probes test “does AI recommend Brand X for Topic Y?”, synthetic probes test “what does AI say about Topic Y in Industry Z?” — without a specific brand. Triggered by Samhita to build IKL intelligence in categories where no client has yet run a full VS measurement. Allows Ava to develop platform behavior benchmarks and industry intelligence before a category has enough client coverage to generate meaningful cross-network patterns.