Action selection from AS findings

An AS finding is not a number; it is a structured measurement with multiple layers. Action selection works from the layers, not from the headline.

The reading proceeds top-down for engagement-level conversation and bottom-up for action selection. The two readings produce the same conclusions but follow different paths.

Top-down reading:

1. Headline AS — what scoring band is the brand in? Critical, Developing, Strong, or Elite?
2. Pillar scores — which of the three pillars is the strongest, which is the weakest, which is balanced?
3. Vector scores within the weakest pillar — which vector is dragging the pillar down?
4. Datapoint scores within the dragging vector — which specific datapoints are at floor or low?
5. Action selection — which actions affect those datapoints?

Bottom-up reading:

1. Datapoint scan — which datapoints are at floor or low?
2. Datapoint clustering — do they share a vector or a pillar?
3. Vector and pillar implications — does the cluster indicate systemic deficit or concentrated deficit?
4. Stage assessment — does the brand’s overall pattern indicate foundations, depth, or authority stage?
5. Action selection — what is the right action set for the identified deficit and stage?

For action selection specifically, the bottom-up reading is usually more precise because it surfaces specific datapoints rather than inferring them from aggregate scores.