Visibility Score (VS)

AVO’s empirical measurement instrument. A 0-to-100 score quantifying the actual presence of a brand in AI-generated answers across the platforms the brand cares about. VS is the proof — or counter-proof — of what AS predicted. Composed of three pillars (Presence, Endorsement, Prominence), built from six probe-level signals, with confidence intervals derived from Wilson score intervals on each underlying probe rate. VS is the outcome verification of the AVO Practice Loop.