Acceleration Layer

An optional service category outside the thirty canonical OMG actions. Covers paid amplification — paid social, paid search, paid distribution of authority-building content — used to accelerate AVO outcomes. The Acceleration Layer is not part of OMG methodology, because OMG measures and improves earned authority and earned visibility; paid amplification operates on a different theory of change. AVO recognises it as adjacent and complementary, not as a substitute for OMG work.